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Backbone / Field tools CAFÉ CAMPAIGN KIT

Your café.
Your next
good campaign.

A practical kit to plan an offer, create the content, guide customers to order and review what happened.

No account. No payment. Real files to explore.

30 DAYS.
ONE CLEAR
CAMPAIGN.
THE CAFÉ CAMPAIGN KIT
BACKBONE / FIELD TOOLS Illustrative iced coffee and croissant campaign styling
THE NEXT GOOD THING Your café.
Your next
campaign.
PLAN · CREATE · PUBLISH · MEASURE
Made for
your next
move.
PLAN THE OFFER → MAKE IT YOURS → PUBLISH → REVIEW

From “what should we post?” to a plan

Less starting from scratch.
More getting it together.

Built around one weekday drink-and-snack campaign, with the offer, creative, customer replies and numbers in the same workflow.

24

Editable layouts

12 original designs in feed and story formats. Edit text in the offline browser editor or a compatible SVG editor.

30

Days of direction

A campaign calendar covering preparation, launch, follow-up and review.

12 + 10

Captions & reply scripts

A matching copy bank and customer replies you can adapt to your actual offer.

01

Offer planner & tracker

A workbook for costs, fulfilled orders and contribution, with a fictional worked example.

Also included in the full kit: Start Here guide, ordering checklist, three written walkthroughs and a fictional worked example.

Original layouts. Your details.

A campaign that
looks like you mean it.

Change the words and colors. Add your own accurate prices, photos, pickup details and terms.

Try the browser editor ↗

Example café content is fictional. Layouts are SVG files with an included browser editor; Canva links are not included.

A small taste of the toolkit

Make the offer.
Check the numbers.

Try a simple contribution calculation before choosing a discount.

Illustrative inputs. Not a sales forecast.
Contribution per fulfilled order ₱63.00 Before overhead and campaign spend. Include all variable costs.

Before you download

A useful fit
for your café?

The kit helps you organize a campaign. Your offer, audience, fulfilment and ordering route still do the business work.

You’re ready to explore if…

  • You run an existing independent café.
  • You have a menu, prices and photos you can use.
  • You have a working way to accept orders.
  • You can publish content and record results.

You may need help first if…

  • Customers cannot find a clear ordering route.
  • You need custom branding or a website.
  • Your team cannot fulfil additional orders.
Talk about setup help

Start with the preview

Try the tools.
Then decide your next move.

The free sample contains three layouts, a getting-started guide and a sample tracker. The full kit contains all 24 layouts and the complete campaign workflow.

Download the preview

A few practical answers

Know what
you’re getting.

01 Do I need Canva or a paid design app?

No. The preview contains editable SVG layouts and an offline browser editor. You can also use a compatible SVG editor. These are not native Canva templates and no Canva account is required.

02 How does payment and delivery work?

Choose GoTyme or bank transfer, upload proof and submit your order details. We verify payment manually. Your files arrive within 24 hours after confirmation, not after upload.

03 Does the kit take orders or bring customers automatically?

No. It helps you prepare and review a campaign. You need an existing ordering route, a relevant audience and the capacity to fulfil orders.

04 Can I use the included example prices and café name?

The examples are fictional. Replace all café names, prices, availability, offers and terms with your own accurate business information before publishing.

05 Are there videos or support included?

The kit includes three written walkthroughs. For access or download issues, contact Backbone. Video lessons and custom campaign implementation are not included.

06 Can I resell the templates or use them for several clients?

No resale or redistribution permission is granted. The usage license describes proposed internal use for one café location. Agency and multi-location licensing need a separate agreement.

Let’s build the next move

Prefer to have someone put it together?

We can scope the website, offer messaging or campaign implementation your business needs.

Let’s talk business