Social Media Manager
Defining the standards for strategy, execution, and ownership. We prioritize impact over aesthetics and consistency over virality.
Non-Negotiables
01 Strategy Before Aesthetics
Every post must educate, engage, convert, or build trust. Understand the "why," don't just post to post.
02 On-Brand Execution
Consistency > virality. Adapt trends without breaking the brand voice, tone, or visuals.
03 Ownership & Initiative
Suggest ideas, flag problems early, and think like a partner, not just an encoder.
04 Clear Communication
Weekly updates on what worked/didn't. Ask questions when unclear. No ego.
05 Respect for Process
Follow calendars, apply revisions properly, and respect deadlines absolutely.
Deal-Breakers
“Bahala Na” Posting
No random posts, no "trend lang kasi uso," no blind copying of competitors.
Inconsistent Branding
No changing fonts/styles weekly. No off-brand captions just to sound viral.
Ghosting
Disappearing during hours, late replies, or missed deadlines without notice.
Low-Effort Work
No sloppy Canva templates, AI-sounding generic captions, or lazy content recycling.
Excuse Culture
We don't blame the algorithm or "mahina page". We analyze, test, and improve.
Success Definition
- ✅ Consistent posting with purpose
- ✅ Improved engagement & clarity
- ✅ Audience understands who we are, what we offer, and why care.
Working Style
Collaboration
Respectful, direct, and collaborative. We are partners.
Feedback Loop
Feedback is normal and not personal. It's how we refine.
Growth Mindset
Hiring Filter Question
Ask applicants: “What makes a good social media post effective for a business — not just visually appealing?” This filters out design-only SMMs.
Contract Scope & Standards
Copy & Paste ReadyScope of Work
The SMM is responsible for strategy-driven content creation, publishing, and optimization, aligned with the brand’s goals.
- ✅ Content planning & calendar
- ✅ Caption writing & creatives
- ✅ Publishing & scheduling
- ✅ Performance monitoring
Standards
Grounds for Termination
• Posting content without strategy or intent.
• Ghosting or unexplained absences.
• Low-effort content (generic/careless).
• Blaming algorithms instead of testing.
30-Day KPI Scorecard
Evaluation Period: First 30 Days. We measure thinking, not just aesthetics.
A. Execution & Consistency (40%)
- Posts published on time 95-100%
- Calendar followed Yes
- Revisions implemented Accurate
Missed posting days, posting without approval, lazy repetition.
B. Strategy & Thinking (30%)
- Post has clear goal 100%
- Captions match positioning Yes
- Can explain "Why" Clearly
"For engagement lang", trend usage without relevance, no reasoning.
C. Signals (20%)
We measure signals, not hype. Viral results not expected in 30 days.
- Saves / Shares Present
- Relevant Comments Yes
Zero interaction for weeks, spammy comments, blaming algo.
D. Communication (10%)
- Weekly updates Submitted
- Proactive Ideas 1+/week
- Flags issues early Yes
Ghosting, late updates, waiting for instructions on everything.
Scoring & Actions
Retain & Scale
Excellent fit. Increase responsibilities.
Continue with Improvements
Good potential. Needs specific feedback.
Replacement
Not a fit. Terminate contract.
Final Hiring Advice
If an SMM argues with structure, avoids explaining their thinking, or focuses only on "aesthetic"—they are not for your brand.